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My own journey in marketing started later in life after ten years in the workforce, firstly in a primary school library followed by the mines.

At age 27 I decided I couldn’t do the slaving for money life anymore – and that events was the career for me. After applying for a few local jobs, and not hearing back, I decided to make the dreaded call to a missed opportunity. What was wrong with me?

After a brief discussion I was abruptly told “You don’t have a degree”, and that was enough for me to march into my dirty donga office and hand in my resignation – I was off to school.

It took two weeks at university to realise events wasn’t the career for me either. I was in a room filled of 18 year old’s with buzzing energy and the desire to work all over the world. I’d be leaving a 30 year old – I’d be looking to settle down by then, wouldn’t I?

So, I side-stepped into a marketing major – an industry I’d never given a thought. I had no connections, no experience and to be hon...