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If you’re serious about landing your dream job in the marketing industry you have to put in the work. But the good news is, by taking proactive steps, you can show potential employers exactly why they should hire you.

The job search is usually a dreaded phase of anyone’s career and all too often it becomes an endless slog of spray-and-pray style applications, hoping that you get a few bites at an in-person interview. 

Some people are lucky enough to land their dream jobs this way, but many end up taking a job they don’t really want just to gain experience and some income after years of study. 

Others, don’t leave their careers up to chance; instead, they take a step back and ask themselves what brands or companies they really want to work for, and put some serious thought into how to go about getting their attention. 

While doing this is valuable for anyone looking to land a top position, it is especially helpful for those with very...

How do you develop your strategic, creative and analytical skills as an early-stage marketer when you’re placed into a tactical role and given a very specific set of tasks to do in your first marketing job or internship?

The landscape is changing faster than ever as marketing techniques and processes to develop hand-in-hand with new technologies.

For young marketers and those just starting out, navigating our fast-evolving industry can be extremely daunting.

While timeless skills such as strategy, creativity and analytical skills reign supreme, understanding the context in which these need to operate is a skill until itself.

Of course strategy is paramount, and the last thing you want to is run from one shiny new tool to the next, caught up in tactics and trying to learn a myriad of hyper-specific digital tools just for the sake of it.

But the reality is, if you’re starting out in an entry-level marketing role, you’re most likely going to be involved in...

Being light on marketing experience does not automatically mean you can’t land your dream job. Here’s a sure-fire way to change things – and it’s easier than you probably think!

Many marketing newbies see their lack of experience as a hindrance to landing their ideal job, and because of that try to cover it up as much as possible in an attempt to seem more seasoned than they actually are. 

They tend to fluff up their resumes with any kind of “experience” they can squeeze into it - that time you sat in a branding meeting with your university association? Branding Consultant! 

How about that time you promoted your group’s event for a few weeks using Facebook Ad Campaigns? Social Media Marketer. 

Most companies can see right through these pseudo-credentials, but fortunately, there is an alternative to hiding your experience.

In fact it’s a way to make your lack of experience actually work FOR you - and that is to embrace...